ARE YOU A FRANCHISE EXECUTIVE LOOKING FOR A BUSINESS COACH THAT KNOWS FRANCHISING?

As the CEO of The Franchise Builders for over 20 years, I know first hand what franchise regulatory & industry factors play significant roles in your franchise related & ordinary business decisions.

Don’t put your franchise system at risk by acting on business advice from a coach with no professional franchise experience.

I SEARCHED LONG & HARD FOR A COACH
WITH FRANCHISE EXPERTISE

Being a Franchise Consultant myself, I firmly believe in the power and results from professional and personal coaching.

When searching for my own professional business coach, I interviewed almost a dozen coaches, determined to find one that was franchise industry competent and able to advise on franchise system related issues.

Ultimately, I was able find a perfect coach, and now you have too!

  • Rob Hanson - President & CEO - GarageFloorCoating.com
    The Franchise Builders provided complete franchise development services for our company 10 years ago, and we still rely on them for everything "Franchising". I recommend them to anyone newly entering franchising and as a resources as they grow.
    Rob Hanson
    President & CEO - GarageFloorCoating.com
  • Angela Olea - President & CEO - Assisted Living Locators
    Assisted Living Locators began working with The Franchise Builders and Ralph Massetti over 12 years ago when initially developing our franchise system and we have consistently relied on TFB to help us evolve into a capable and successful Franchisor.
    Angela Olea
    President & CEO - Assisted Living Locators

WHO IS RALPH MASSETTI?

FATHER, FRIEND, FRANCHISOR, FRANCHISE CONSULTANT & FEARLESS ADVOCATE

I’m a businessman at heart, but a passionate lover of all creatures great and small. To date I have Consulted 100’s of franchise systems, founded and sold a publicly traded company and started 10 additional business enterprises, many of which sold for impressive gains.

As the longstanding President and CEO of The Franchise Builders, I leverage my expertise in franchise consulting, development, marketing and technology to bring an entirely new level of customer experience to the franchise industry. I work with a rare personal involvement that is rooted in the genuine desire to help others succeed.

I’ve come a long way from my tough upbringing in Chicago. While it wasn’t an easy road, it left me well prepared to take on the challenges of being an entrepreneur, fighting for the merciful treatment of animals and serving my community through political pursuits.

While I was born and raised in Chicago, my true “hometown”, I now primarily live with my family in the Phoenix (Scottsdale), Arizona area.

SEE MORE BIOGRAPHY HIGHLIGHTS
  • Born & raised in Chicago (north-sider & Cubs fan)
  • Earned a Bachelors Degree in Management
  • Completed advanced business study, earning my MBA
  • Worked for several silicon valley tech while studying (the “old” silicon valley)
  • Highly compensated technology Account Executive in the “80’s”
  • Started and took one of the first “online communities” public – salesrepcentral.com
  • Sold salesrepcentral.com to a leading sales training organization (before the first dot com bubble burst)
  • Began offering franchise technology solutions worldwide
  • Expanded The Franchise Builders into a full service development company
  • Published :Is Your Business Right For Franchising” and became a sought after franchise expert
  • Started and sold several franchise systems that were expanded worldwide
  • Became a Realtor and Broker in the Phoenix Market (for investment & development purposes)
  • Began dedicating significant time to animal rights advocacy and political activism
  • Contemplating an Arizona State Legislature candidacy in the 2020 election cycle

WHAT I PROVIDE IN MY COACHING PROGRAM

  • An initial full day on-site discussing, identifying and selecting the most valuable leverage points that can impact your franchise and management objectives quickly.
  • Two 60-minute strategy sessions by phone (or Skype) every month. You and I will discuss the progress on prior sessions action item(s) and agree on 2-5 new or continuing action items.
  • Intimate, exclusive access (yes, you can reach me on my mobile anytime) in order to access time critical advice or consensus regarding unexpected business or personal challenges.
  • Dedicated & personal involvement, as I typically limit my Coaching practice to only 3 clients.
  • Significant discounts on any requested Franchise Builders services.

MY COACHING COMMITMENTS TO YOU

  • No Long Term Commitment. Cancel anytime with 30 day notice.
  • Firm coaching session scheduling and respect for your time.
  • Personal access to me ANYTIME interim advice or crisis assistance is needed.
  • Accountability and results tracking to chronicle efforts and achievements.
  • I promise advice that is ethical, achievable, measurable and franchise system sound.

STEPS FOR COACHING CLIENT CONSIDERATION

** By Application Only – For Franchise Executives with Annual Revenues Over $1 Million (or really close). **

Step 1

Complete the required Franchise & Business Coaching Application

Get to know each other. Eighty percent of effective business coaching is chemistry. Let’s explore ours together.

Step 2

Step 3

Share your professional and personal concerns and your expected goals from Coaching.

If an engagement is appropriate – we will prepare a Coaching Agreement for approval.

Step 4

Step 5

Complete a Coaching Intake Summary and schedule the initial session.

BUSINESS COACHING IS ESSENTIAL FOR SUCCESS!
LET'S CONSIDER WORKING TOGETHER TODAY.

I remember the feelings of frustration, and even some anxiety from not having an objective Coach to rely on for support and guidance.

If you have ever felt this way, get excited about the possibilities of having regular coaching sessions and investing in your business, franchise and personal fulfillment.

I invite those who qualify to have a conversation with me and explore if coaching sessions can help provide relief, clarity and results.