Junk Genius was another client with a great service model and history, but a poor identity. Formally known as “You Call We Haul”, we suspected an identity and name change was required. We confirmed the suspicions with a blind survey that indicated consumers thought the company was engaged in “moving services”. Once we decided on their new name, Junk Genius, we created a Genius mascot and brand identity that has become iconic in every market where Junk Genius operates. Both franchisor and franchisees love the results and Junk Genius has successfully expanded in a highly competitive market.


  • Development/Consulting
  • Print Design
  • Web Design
  • Print Builder Program
  • Site Builder Program
  • Team Builder Intranet