You can provide a better POS system, add a loyalty program, add a new coat of paint to the business; and yet, the business may still fail. The reason – the franchisee did not get the job done.
The corporation is responsible for providing the franchisee with all the tools and training necessary for the success of the business. This post will identify the 4 types of franchisees and how to motivate them to do better, work harder, and ultimately succeed as a franchise owner.
The 4 Types of Franchisees
1. The Driver
Drivers are born to lead – they’re a franchisee because they like taking risks and want to make the business decisions for themselves. Drivers are hard-headed, impulsive, and first-movers when it comes to new initiatives from corporate.
2. The Analytical
Analyticals crunch numbers – they’re the doctor, accountant, and the guy in class who got all the A’s. Analyticals made the decision to become a franchisee because they analyzed the numbers, the location, the franchise, and determined it was a smart business investment. They will not be the first to try out a new initiative unless you have numbers to back up an increase in bottom-line profits.
3. The Expressive
Expressives are fun loving people that love trying new things, taking risks, and experiencing life. Expressives became a franchisee because they thought it would be a fun, worthwhile experience. They’re one of the first to try new initiatives from corporate because they naturally love to try new things.
4. The Amiable
Amiables like to please people. They became a franchisee because someone recommended that it was a good business idea. They want to be a part of something bigger, be told what to do, and want to please corporate and their customers. They won’t take the initiative to join a new campaign from corporate, but when specifically asked to do something, they’ll do it.
Franchisees joined your business because they believed in your product – they believed they could be a successful business owner. Keep that dream and goal alive by tending to their needs and giving them the tools to succeed.
By:Jun Loayza http://blog.rewardme.com