Leadership for Success
President and CEO of The Franchise Builders, Ralph Massetti, Jr. brings something unique to the franchise development process: personal involvement.
Aside from his experience and expertise as a Business and Franchise Consultant, an owner of several franchise systems and a Certified Professional Search Engine Marketer . Further, what makes Ralph such an asset is his personal commitment to every business he works with. He’s involved in each franchise development project that The Franchise Builders take on – and that’s what makes their clients so successful. Additionally, as the CEO of four rapidly growing franchise systems, Ralph can bring hands on experience to the franchise development process unlike any other independent franchise “consultant”, or franchise attorney retained to draft the “agreements”.
The author of the recently published book Is Your Business Right for Franchising? and a regular contributor to trade publications, Ralph is frequently sought out as an expert interviewee for franchise-related magazine and newspaper articles. Ralph holds a Bachelor’s Degree in Management as well as a Master’s Degree in Business Administration and he served as founder and President of a prestigious publicly traded Internet firm. Ralph is also a licensed private pilot and when he’s not helping new businesses achieve success through franchising, he enjoys getting a fresh perspective while soaring the skies.
Ralph Massetti, Jr. | President / CEO