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Junk Genius

Junk Genius was another client with a great service model and history, but a poor identity. Formally known as “You Call We Haul”, we suspected an identity and name change was required. We confirmed the suspicions with a blind survey that indicated consumers thought the company was engaged in “moving services”. Once we decided on their new name, Junk Genius, we created a Genius mascot and brand identity that has become iconic in every market where Junk Genius operates. Both franchisor and franchisees love the results and Junk Genius has successfully expanded in a highly competitive market.

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the franchise builders | junk genius

the franchise builders | junk genius

the franchise builders | junk genius

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